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Most businesses fail because they don’t have a soul. Here’s what I mean…

“Find yourself, and be that.” – Anonymous.
A recipe for success in any aspect of life, regardless of industry, culture, continent, religion, race or color, is finding the most authentic version of yourself and expressing it.
Look closely at the most successful people in different areas of life and you’ll find a common thread that runs among them. They all have a keen awareness of who they are and what they are about.
As a result, they are able to approach life authentically and with purpose, and that’s one of the key reasons for their success.
This same fact is also true in business.
Name any successful business that has withstood the test of time – CocaCola, Disney, Walmart, Guinness, and others – and I will show you a business that knows who they are and what they are about.
That’s what I define as the “soul” of a business.
The journey of an entrepreneur is often fraught with different challenges. It’s often filled with a lot of bumps and more often than not the entrepreneur s..

Top 3 Tips for Businesses on Social Media to Make Sure You Got Everything Covered

Everyone knows by now that everyone is on social media; be it snappy tweets, mesmerising Insta moments or happy birthday wishes on their Facebook wall, your customers are most likely getting connected online. So it only follows that brands also had to take to social networks to reach out to their client base. Besides the usual tips about advertising techniques on social media, we’ve found the often neglected top 3 areas you have to make sure you pay appropriate attention to when managing your corporate social network accounts.
Talk to Your Customers You know that your clients and/or customers are on social media – out of an estimated 3 billion internet users, 2 billion have social media accounts. There are over half a billion tweets, 4.5 billion Facebook likes and 95 million instances of videos and photos shared on Instagram – and we are talking daily figures here. But people do not only go online to talk to each other; they also get on social networks to reach out to their favourite ..

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